GoDaddy.com

Enjoyed working on this fun campaign for US web-hosting giant GoDaddy, although it seems to have caused quite a stir Stateside. I wasn't aware of the brand history when I agreed to voice their new spots, but apparently for years GoDaddy have produced their own commercials, invariably featuring busty young ladies, perhaps not aimed at a particularly sophisticated customer profile. This year, for the first time, they hired big NY agency Deutsch to come up with something a little more cutting-edge. Deutsch decided to reference the previous history in what I thought were a rather witty series of spots. The trouble is, the busty young ladies were still there and the intended irony seems not to have been to the liking of sundry commentators and bloggers. See what you think...